ONEWAY.

01 // PRE-SEED THESIS

RAISING ₹5 CRORE

Every AI. One way.

The operating layer for AI-powered software products.

OpenAI (GPT-4o, o3)

Anthropic (Claude 3.5)

Google (Gemini 2.0 Flash)

Voice, Image, Video, MCPs

UNIFIED API ────────▶ 1 BALANCE

ONEWAY.

The AI Operating Layer

PROJECT GOVERNANCE COGS TELEMETRY MULTI-MODAL ZERO-MARKUP

ROUTED TO ────────▶ PROJECTS

SaaS App 1 (MailSimp)

Internal Agents & Swarms

Mobile & Consumer AI

Enterprise Workspaces

Sahaj Chawla • Founder

Built & exited 2 businesses • ₹1.5Cr+ Total Revenue • ₹30L+ Peak MRR • 26,000+ Builder Community

1

ONEWAY.

02 // THE FRICTION

THE 10-TAB NIGHTMARE

AI is everywhere. Infrastructure is fractured.

Building 1 modern AI app requires juggling 5+ providers, 5 credit cards, and zero project-level cost controls.

TODAY: FRAGMENTED CHAOS

5 Providers • 10 Dashboards • Bill Shock

Every new project requires new billing cards, scattered API keys, and manual token tracking across OpenAI, Anthropic, ElevenLabs, and search APIs.

× 5 Billing Dashboards

× Zero Project Attribution

× Unbounded Runaway Agents

× Vendor API Lock-In

VS

ONEWAY: UNIFIED OPERATING LAYER

1 API • 1 Balance • Many Projects

One master wallet. Instant project workspaces with discrete API keys, spending limits, real-time telemetry, and automatic model fallback.

✓ 1 Master Invoice / Month

✓ Discrete Project Budgets

✓ Real-Time Feature COGS

✓ Instant Failover Routing

84%

Of developers use AI tools daily (Stack Overflow 2025)

3+ Apps

Average projects built per active AI developer

$0

Real-time visibility into per-feature gross margins

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ONEWAY.

03 // CORE PRIMITIVE

PROJECT-FIRST ARCHITECTURE

Make the Project the unit of AI infrastructure.

Not a raw model catalogue. ONEWAY is the Google Cloud Console for the multi-model AI era.

TOP-LEVEL TENANT

ONEWAY Account

• 1 Unified Balance ($2,500)
• Team RBAC & Permissions
• Single Consolidated Billing
• Enterprise Security Vault

➔

• Project: MailSimp (Email SaaS)

Models: Claude 3.5 Sonnet, GPT-4o-mini • Spend Limit: $500/mo • Live Cost: $142.20

KEYS: 3 AGENTS: 2 HEALTH: 99.98%

• Project: iLoveMD (Doc Extraction)

Models: Gemini 2.0 Flash + OCR Vision • Spend Limit: $200/mo • Live Cost: $38.80

KEYS: 1 OCR: ACTIVE FALLBACK: ON

• Project: Research Agent XYZ (Autonomous Swarm)

Models: DeepSeek R1 + Perplexity Search • Spend Limit: $1,000/mo • Live Cost: $410.50

SWARM: 8 NODES MCP TOOLS: 4 CAP: 41%

Granular Isolation: If an autonomous agent enters an infinite loop, it hits its project hard cap without draining your company wallet.

Instant Zero-Code Routing: Route traffic across providers via simple project headers without touching your backend SDK code.

1

ONEWAY.

04 // PRODUCT DEMO

BUILT & DEPLOYED // 1WAY.DEV

Real-time telemetry meets instant governance.

One drop-in SDK replaces provider bloat. Live at 1way.dev.

DEVELOPER EXPERIENCE

1-Line Drop-In SDK

Fully OpenAI-compatible. Replace baseURL and apiKey in your existing codebase. Zero code refactoring required.


                  import { oneway } from "@oneway/sdk";


                  const client = oneway({ projectKey: "ow_proj_live_9921" });

                  const response = await client.chat.completions.create({ ... });

✓ Real-time telemetry: Per-request token counts, latency & error velocity sparklines.

✓ Automatic failover: GPT-4o encounters 500 error ➔ Claude 3.5 Sonnet seamlessly takes over.

✓ Discrete spending caps: Hard spend limits per project, user, and agent wallet.

✓ Per-feature gross margin: Real-time COGS tracking tied directly to customer tiers.

              npm install @oneway/sdk • OpenAI-compatible drop-in replacement (0 code rewrites).
            

✓ 99.99% Routing Uptime Guarantee

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ONEWAY.

05 // UNIT ECONOMICS

WHY CUSTOMERS PAY

From raw token costs to product gross margins.

AI founders don't just need cheap tokens. They need real-time COGS attribution per customer and agent.

PROJECT-LEVEL ECONOMIC LEDGER

The Gross Margin Dashboard

Today, founders discover their AI margins at the end of the month when OpenAI charges their credit card. ONEWAY attributes model spend directly to user seats, subscription tiers, and feature flags in real-time.

The Economic Moat

Once a startup uses ONEWAY to track product unit economics and set per-customer budget caps, ONEWAY becomes impossible to rip out.

                ILLUSTRATIVE AI PRODUCT ECONOMICS (1WAY ANALYTICS)
              

Product Revenue (Customer MRR) ₹78,400

Total AI COGS (Models + Voice + OCR) - ₹16,720

Net Gross Profit ₹61,680

Real-Time Gross Margin 78.7%

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ONEWAY.

06 // ICP & EXPANSION

THE TWO-STAGE WEDGE

Solo Builders are the wedge.
AI Teams are the ARR.

Bottom-up developer adoption creates immediate organic liquidity; enterprise governance locks in high-LTV contracts.

PHASE 1 // DAY 1 WEDGE

Solo Builders & Indie Hackers

Developers building 3–10 apps, experiments, and agent swarms simultaneously.

• Pain: Fragmented billing cards & API keys across projects.

• Hook: Zero-markup unified API & single $50 balance for all models.

• Distribution: Grassroots hacker communities, Twitter/X, Dev.to, ProductHunt.

PHASE 2 // EXPANSION ARR

AI-Native Startups & Teams

Post-seed and Series A startups with 5–50 engineers deploying LLMs into production.

• Pain: Runaway costs, shared API keys in Slack, zero compliance audit logs.

• Hook: Team RBAC, project spend ceilings, SOC2 audit trails, per-feature COGS.

• Monetization: Custom pricing based on usage, controls, and Enterprise SLAs.

1

ONEWAY.

07 // MARKET SIZE

MASSIVE TAILWINDS

Every software company is becoming an AI company.

The winners of this wave will not just be foundation models, but the operating rails that govern traffic and settlement.

GLOBAL BUILDER BASE

48.4M

Software developers globally by 2028 (Evans Data Corp).

84% already adopt AI frameworks weekly.

AI INFERENCE SPEND

$14.2B

Projected AI API & Gateway Infrastructure spend by 2027.

Growing at 42.6% CAGR year-over-year.

AGENT SWARMS

10x

Increase in autonomous background API calls per software product by 2026.

Agents require automated spend guardrails.

Market Timing: In 2023, developers used 1 model (GPT-3.5). In 2026, every production app orchestrates 3–8 models (Claude for reasoning, Gemini for context, Whisper for audio, DeepSeek for cost). The need for a unified operating layer is non-negotiable.

1

ONEWAY.

08 // COMPETITION & MOAT

DEFENSIVE POSITIONING

Gateways commoditize. Marketplaces compound.

Simple proxy routers face a race to the bottom. ONEWAY builds the sticky project-first ledger and tool exchange.

CAPABILITY	BASIC PROXIES (OpenRouter, LiteLLM)	ONEWAY OPERATING LAYER	CLOUD HYPERSCALERS (AWS Bedrock)
Core Mental Model	Model Catalogue / Proxy	Project-First Infrastructure	Proprietary Cloud Lock-In
Product Unit Economics	Raw token counts only	Real-time COGS per feature & seat	Complex 50-page AWS bills
Multi-Modal Ecosystem	Primarily text LLMs	Text, Voice, Vision, MCPs & Search	Fragmented services
Business Model Defensibility	Low (proxy arbitrage)	High (Enterprise SaaS + Marketplace Take)	High compute lock-in

1

ONEWAY.

09 // THE FLYWHEEL

LONG-TERM COMPOUNDING

From developer utility to the AI economic layer.

A self-reinforcing network: aggregated developer volume creates wholesale pricing power and unlocks marketplace liquidity.

01 // ADOPTION WEDGE

Zero-Markup APIs

Solo builders & startups connect their projects to ONEWAY for zero fee. Frictionless onboarding creates explosive developer growth.

02 // AGGREGATION

Volume Concentration

Billions of monthly tokens flow through the ONEWAY gateway, creating massive collective bargaining power with frontier labs.

03 // MARKETPLACE

3rd-Party AI Tools

Specialized voice, OCR, vector databases, and MCP tools list on ONEWAY to access our installed builder base with 1-click billing.

04 // MONETIZATION

Economic Settlement

ONEWAY monetizes custom team plans for production requirements and takes a 10–15% take rate on marketplace tool transactions.

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ONEWAY.

10 // MONETIZATION

3 REVENUE STREAMS

Three compounding revenue streams.

A frictionless free tier drives developer acquisition; SaaS and marketplace take-rates generate durable gross margin.

TIER 1 // BOTTOM-UP WEDGE

Developer Free Tier

0% Markup

Pass-through token pricing. Developers only pay raw model costs. Instant virality, zero billing friction, and maximum SDK distribution.

TIER 2 // CORE RECURRING

Custom team plans

Talk to us

Custom commercial terms for production volume, project budget caps, team role RBAC, gross margin telemetry, audit logs, and support.

TIER 3 // MARKETPLACE

Ecosystem Take-Rate

10% – 15%

Commission on 3rd-party voice providers, image models, vector search, and MCP tools deployed through the ONEWAY marketplace.

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ONEWAY.

11 // THE FOUNDER

FOUNDER-MARKET FIT

A battle-tested founder who ships and sells.

Proven ability to bootstrap, scale, monetize, and exit technology ventures with zero paid CAC.

Sahaj Chawla

Solo Founder & Full-Stack Systems Architect

Built and scaled consumer and developer products from scratch. Experienced firsthand the operational nightmare of managing dozens of AI projects, leading to the creation of ONEWAY.

2 Exits

Built & exited 2 profitable ventures

₹1.5Cr+

Total verified product revenue

₹30L+

Peak monthly recurring revenue (MRR)

26,000+

Engaged builder & developer audience

1

ONEWAY.

12 // THE ASK

PRE-SEED CAPITALIZATION

Raising ₹5 Crore Pre-Seed.

18 months of runway to establish ONEWAY as the primary operating layer for AI-native software builders.

USE OF CAPITAL

High-Conviction Engineering Execution

Core Infrastructure Engineering (65%) ₹3.25 Cr

Hiring 3 senior distributed systems & gateway engineers to harden routing, latency, and SOC2 compliance.

Developer Relations & Hackathons (20%) ₹1.00 Cr

Campus hackathon sponsorships, builder grants, documentation, and technical content.

Operations, Security & Legal (15%) ₹0.75 Cr

Security pen-testing, cloud infrastructure reserves, and enterprise legal frameworks.

18-MONTH MILESTONES

Clear Targets to Series A / Default Alive

                    MONTH 6 // WEDGE ADOPTION
                  

2,500 Active Builder Projects • 100M Monthly Tokens

                    MONTH 12 // COMMERCIAL MONETIZATION
                  

50+ Paying Startups • $30,000 MRR • Zero Churn

                    MONTH 18 // ECOSYSTEM LIQUIDITY
                  

Marketplace Launch • $100k+ ARR • Series A Ready

Every AI. One way.

AI is everywhere. Infrastructure is fractured.

Make the Project the unit of AI infrastructure.

Real-time telemetry meets instant governance.

From raw token costs to product gross margins.

Solo Builders are the wedge.AI Teams are the ARR.

Every software company is becoming an AI company.

Gateways commoditize. Marketplaces compound.

From developer utility to the AI economic layer.

Three compounding revenue streams.

A battle-tested founder who ships and sells.

Raising ₹5 Crore Pre-Seed.

Solo Builders are the wedge.
AI Teams are the ARR.